Insights
Blog
Our mission is to future-proof firms to compete on experience.
-
Client listening – your clients want to be heard, not researched
Client listening is evolving from a narrow research focus to a broad always on listening approach. Key client interviews and annual surveys are a great starting point. But...Continue reading →
The perils of project-based feedback
Client listening has traditionally taken a project-based approach to feedback, driven by annual research projects. While research is a valuable piece of the puzzle, it’s far from the...Continue reading →
The AI customer feedback revolution
As marketers and business development professionals, we recognise the importance of customer feedback in shaping strategies. However, manual data collection and analysis can be biassed and lead to...Continue reading →
Replace your research projects with a feedback flywheel
In a competitive market, where firms are striving for a competitive edge, momentum can be the difference between success and stagnation. But how can Marketing and BD teams...Continue reading →
